Swimsuit advertisements are often hyperséxualized, featuring beautiful young models with bodies of a goddess. But the stunning photos of a California-based model proved that they don’t have to be nor do they have to feature only the young ladies.
The model, a visual artist, and self-portrait photographer, Yazemeenah Rossi, is a manifestation that age has nothing to do with beauty. Born in France and was raised on the island of Corsica, the 61-year-old has already graced high-profile campaigns for revered brands such as Marks & Spencer and JD Williams.
Today, she is the face of a collaborative swimwear campaign created by Land of Women, a lingerie brand based in New York and The Dreslyn, an online store located in Los Angeles.
Yazemeenah did not start her career until she was 28, at a time when most women in the industry leave owing to ‘old age.’ Although she did not book a high-profile campaign until she was 45 years old, Yazmeenah’s age-defying good looks and her silver ethereal-like hair have helped her to become the most sought-after senior model in the world.
But how does she look so good at 61? You might well think that she drinks from the fountain of youth or has some kind of magic potion sequestered at home.
On the contrary, Yazmeenah’s biggest age-defying product is something that everyone has in their kitchen – but most wouldn’t dream of smearing on their skin. She also credits her youthful persona to a clean-eating diet and plenty of exercises.
“There is no big secret,” she once told the Sunday Times. “All I have ever done is eat organic food – long before it became trendy. I take oil and use it on my skin. I put rapeseed oil on my hair. I scrub my skin once a week with olive oil and fine sugar, and I eat an avocado a day and organic meat and fish.”
“There are no beauty products I couldn’t live without as I can always find what I need anywhere,” she added.
Yazameenah also refuses to practice what she calls “frustrating” diets. Instead, she believes that discipline, balance, and moderation are the key to staying healthy and happy. She has also practiced yoga every day for over 30 years.
Yazemeenah explained that her laid-back Mediterranean upbringing has helped her to capture the essence of youth. Despite her age, she is also vehemently against getting her pictures retouched, especially in a world where there is every single app imaginable dedicated to retouching photographs.
Yazemeenah is proud of how much she has accomplished so far, and she hopes to continue encouraging women everywhere to live the life they want and deserve. She currently lives in a guesthouse located on the ocean, and she intends to model for as long as she can as she sees no need to stop anytime soon.